Best SEO Company is a strenuous job because not every SEO USA company follows White Hat search engine optimization techniques. Many companies adopt Black Hat SEO strategies to bring their client sites to the top 10 list. But after a page comes within the top ten list, checking of pages by the bot is replaced by manual one. Thus, there are high chances of sandboxing such over optimized sites by the SEs. That is why, it is very important for the clients of websites to find out the best SEO Company. Reading authentic testimonials by clients, unbiased reviews and many more are some of the channels through which the best SEO Company can be found out. Now, many novices may ask about the different services provided by a good SEO company. Local Client Takeover is an excellent resource for this.
The answer of this question can is:
1. On Page Optimization
2. Off Page Optimization
On page optimization includes any sort of SEO work done on the concerned website itself. Some of the examples are: Coding and programming, done over the webpage at any point of time, is included in On Page Optimization. Validation of HTML and CSS of a web site page is also a part of this. Content development is a very important factor that gives the basic readable material of the website. These contents should be user friendly, perfectly skimmed and properly copy-written. Some of the SEO copywriting aspects include proper use of key phrases, header tags, and many more. Proper writing of meta title and description plays a very important role in on page optimization.
The most important one is the link building. According to SEs, the most important factor is the references given by other sites. This is known as voting. As the total number of unique voting of a site increases, the chances of placement of that site higher up in the SERP increases. There are different types of link building techniques present. Some of the most popular ones are “Reciprocal Link Building” and “3-Way link building”. Relevancy of the topic and the matter is also considered at the time of exchanging the links, either reciprocal or 3-Way. In fact, with the passage of time, the link exchange techniques are also evolving.
Now, you can find 4-way, 5-way and more types of link building. Increasing visibility of the site over the internet is also an important work of Off Page Optimization. Hubpage creation, making of profile in Citation sites, forum participation, blog creation and posting are some of the other important parts of off page optimization of SEO companies. Article submission, press release submission and directory submission are some of the other factors that can build one way link for a website. Newsletter marketing is also another avenue, which can be included in SEO, but many people consider this as Search Engine Marketing rather than Search Engine Optimization. Thus, the best SEO Company will offer all the above-mentioned services to its clients.