Browse Category

SEO

Improve Your Pinterest Strategy With These 5 Tools

Pinterest has become a powerful social network that shows no signs of slowing down. Businesses that are utilizing Pinterest as a part of their social media strategy have seen a lot of benefits. The more your images are being liked, pinned and re-pinned, the more success you will see for your brand.Do you want to learn more? Visit local client takeover.

As with any social marketing strategy, it is important to find the right tools to help you measure and analyze your results on Pinterest. If you don’t have an arsenal of tools that will help you get the most out of your Pinterest marketing, then it’s time to start pulling some together.

Here are five of the best tools to use when you want to optimize your results with Pinterest.

Pinpuff
If your boards aren’t being shared by other users on Pinterest, then you are just wasting your time. The Pinpuff tool helps you see how much influence and reach you have on the social network. You’ll also get a monetary value assigned to each user so that you can see approximately how valuable your boards could be.

Repinly
It’s always a good idea to stay abreast of what’s currently trending on Pinterest. You can see how your own boards measure up against the most popular ones.
You can see what the hottest categories are and see what the most active pinners are pinning. Look at what gets the highest number of comments and likes so you can get a clearer view of what you might be overlooking on your own boards.

Pinstamatic
If you want to add a wider range of multimedia content to your pinboards, Pinstamatic is a good tool to have. You can add audio files, text, Twitter accounts and websites to your boards, helping to attract users for longer lengths of time.

PinReach
You can get a “score” on your Pinterest boards to see how your boards compare to some of the other more popular ones on the site. Keeping track of the ups and downs of trends helps you get a better idea of your reach.

Snapito
Sometimes, you see a website (or part of one) and think it would be great to add to one of your boards. Snapito makes it easy to get a snapshot of the site and post it to one of your Pinterest boards. It’s simple to use: just enter the web URL and click Snap! to create an image.

Pinterest has really grown in popularity since it initially launched in 2010. It has grown to over 11 million users in less than three years. That’s a phenomenal amount and your business can make the most of the opportunity that Pinterest has created for brands.

SEO Strategies

Search engine optimization refers to the technique of making your web pages search engine friendly so that search engines are more easy to understand and analyze your website. Consequently, your site has a better chance to gain high search engine ranking.

However, please be reminded that high search engine ranking is not your only objective, and your objective should be website traffic and conversion. The following advice helps you to achieve the objectives.Local Client Takeover

  1. Make Sure Your Site Will Not Be Penalized

Webmasters realize the importance of attaining top search engine rankings. Hence, they perform many search engine optimization activities on their sites. However, improper implementation of search engine optimization can get your site heavily penalized by search engines.

  1. Select Correct Keyword Phrases

Correct keyword phrases allow you to drive targeted visitors to your website. Therefore, this step determines whether your search engine optimization effort can improve business result or not.

Do not restrict yourself and be open minded in this area. You may think that most of the search is coming from 1 word keyword. However, it is wrong. Most people uses 2-5 words keyword phrases because they are more descriptive and yield precise results from search engines.

  1. Optimize Title and Meta Tags

According to Internet Marketing Articles, One of the important steps in search engine optimization is to optimize Title tag in your web page. Pages with the keywords appearing in the title tag are often assumed to be more relevant to the search query than others. Remember, title tag is the most important location of a web page after the main content of the body tag. Almost all search engines give importance to this tag.

  1. Optimize Website Content

All search engines place emphasis on your body text content. The main content of your web page should contain the keyword a considerable number of times to make the search engine spiders feel that the content is relevant to the search query. The first two paragraphs are extremely important in search engine optimization.

  1. Ensure Clean Coding

To allow search engines to index and analyze your website correctly, you must check correctness of HTML coding manually. Webmasters may build webpages from WYSIWYG HTML editors such as Microsoft Frontpage 2003, but these HTML editors may leave some duplicated or unnecessary tags in your copy especially when you edit the pages very often during web design phase.

In addition, search engines are not good at understanding Java Applet and Flash. If you have Flash or Java applet navigation menu, make sure to duplicate somewhere and include HTML links as well.

  1. Link Building

In case you have a little bit knowledge about search engine optimization, you likely know that link popularity is very important to attaining high search engine ranking in major search engines such as Google, MSN, Yahoo, etc..

Yes, search engines use link analysis to determine search engine rankings. The phiolosophy is that if an inbound link points to your site, your site must have some value. Therefore, the inbound link is regarded as a “positive vote” to your website. The more inbound link you have, the higher is your link popularity. This can boost your search engine ranking.

  1. Optimize Dynamic Website Content

Search engines are not good at understanding dynamically generated web pages. Therefore, I suggest you should change your dynamic URL to static URL. If it is not possible, you should consider using some advanced search engine optimization techniques such as Mod-Rewrite to optimize website.

Local Client Takeover-SEO Tips For New Website

Everyone who has developed a website has learned that Search Engine Optimization (SEO) is the most important part of the website to “get right” – it’s what draws potential customers to the website. There are a variety of steps to do website SEO that new website developers should know, such as: Know what the keywords should be that supports the product or service that is to be advertised on the website. You should pick keywords that are consistent with the service or product. Target keywords or key phrases are low competition.

  1. Pay attention to the competition and the key words and phrases that the competition is used. Find out how the competition ranks and what it is that is making their site outperform others.
  1. Write content that draws the potential customers. The context of the search engines should be very high quality using words that draw the customers in. When the text can be shared on a variety of social media networks, the website reaches a wider variety of people looking for their product or service.
  1. The links that are available on the website that links to other trusted sites also helps draw in business as well as adding credibility to the website SEO phrases. When these links are shown in the website it – and particularly when the website is linked from other sites, it draws in a completely different audience, and they will probably return because there’s credibility that is gained.Find additional information at Local Client Takeover.
  1. Include images that are relevant to the products and services that are advertised on the website, and remember captions should be added to the images if there are different products advertised (it cuts down on confusion to potential customers who are looking for a specific product). Don’t forget to add “alt text”.
  1. Pay attention to the length of the text on the website. It’s generally recommended to keep the number of words per page to 600 or more – people tend to read as much. But often they “skim” the page, so use appropriate words that will make them slow down and read more.
  1. Use the key words on every page, and particularly in the titles. It’s also recommended website SEO content not be duplicated from one page to the next, but do pay attention to key words and the theme of each page.
  1. Ranking is oftentimes decided by the header tags on the website, so make sure that the keywords are used in these header tags.
  1. Test the website to validate that all links go to the correct site, that the headers go to the correct pages, and that there are no “broken” links in the website.
  1. Be sure to measure the effectiveness of the number of people visiting the website and using web analytics to help determine way to improve the website. Remember a website is a living marking application and there is always room for improvement. Whether the website is brand new or it’s been live for a few years, there are still a variety of steps to do website SEO that developers need to remember and utilize.